Studio - "Devil and the Apprentice"

Mike is back with his new sidekick, D-train. Strap on your extra small t-shirt Darrin.

I was sharing with Mike and Darren, I think this idea of an "anti-message" is a unique way to promote Eikon. The idea is obviously not original, but I'm not sure I've seen this type of promotion before.

I was sitting in Teviot the other day at Edin. Uni and saw the television on with local adverts and pictured Darren and Mike up there on screen. I imagined students having this "WTF" moment, wondering what it was all about. In the marketing world, it's called a "purple cow", something that will turn there heads. I think these characters have the potential to do such a thing.

The Studio would thus be a great way to introduce these characters.



Any ideas on what they would be saying to one another?